Review
Video ads are one of the most powerful marketing tools in any brand’s arsenal.
These types of videos can be used in almost any context by companies of all industries. Animated ad videos allow brands to simply portray complex ideas, tell a warm story to elicit an emotional response from the viewer, and reach a wide audience with content that can be easily shared across multiple platforms.
An animated ad is any type of promotional video used by businesses to make the audience aware of products, services or a brand. This type of advertising has a history dating back to the 40s, so the power of animated videos in marketing has long been recognized by all types of companies.
Strategy
In addition to the practical benefits, motion animation can be a powerful marketing tool to engage an audience. Animated commercials can tap into that childish and exciting feeling you get from just watching cartoon animations. They associate your brand with a sense of friendliness and approachability that is hard to recreate in other types of marketing videos.
Another great aspect of animation in advertising is the ease of continuing a story through multiple advertising campaigns. You can introduce themes and characters to represent your brand that reappear several times in different contexts. This helps viewers build a sense of brand identity and become invested in the stories you’re telling over time. This emotional investment also makes them more likely to share your online campaigns.
Results
The importance of video marketing is increasing, according to 92% of companies. This should be included in their plans. In addition, 53% of customers interact with a brand after watching a video on social networks.
Data shows that people are spending more time than ever before watching video online. In particular, when a picture is moving, people can memorize visuals 60,000 times faster than words, which is why they love it. Customers’ attention is captured by animated material, especially in less than a tenth of a second.